KitKat

Drive In Store Purchases with On Pack Promo

KitKat

Promotional Wrapper

32 million wrappers were distributed in market driving to kitkat.ca

POS

Promotion focuses on driving increased visibility at Point of Sale in Canada and boosts in-store sales.

Paid Media

Online video ads, banners, Facebook paid media and promoted tweets backed up the promotion.

TV

A TV spot mentioning the promotion and driving to kitkat.ca was broadcasted.

 Step 1


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Find a KitKat bar at your local KitKat bar provider.

 Step 2


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Check inside the wrapper for a delicious 9-digit PIN code.

 Step 3


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Enter the PIN code for the chance to win a $5 Google Play Code.