Condé Nast’s objective was to measure the impact of using digital rewards to drive Glamour, GQ and Vanity Fair subscriptions. Ifeelgoods partnered with Conde Nast to develop a unique promotion that offered consumers a $10 Amazon.com gift card or $10 iTunes code as a gift with purchase.
Condé Nast promoted the offer through Facebook Ads as well as their email newsletter channel. Users who subscribed were instantly rewarded with their digital reward upon payment. All ads ran against a standard control that offered a bag with purchase.