Just be prepared for culture shock and daily Skype frustrations.
Michael Amar, the CEO of the digital promotions platform Ifeelgoods, has advocated the idea of startups having a presence in the European market from Day One. The French-born Amar lives in Silicon Valley, but collaborates with members of his team in Europe. The rewards of focusing on Europe early on can be great–a cheaper talent pool and the chance to head off pesky copycats are among the main perks. He concedes, though, that it’s not without its challenges . . .