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Fanplayr Partners with Ifeelgoods to Use Facebook Credits in Offers
June 5, 2012Online retailers can add Facebook Credits to Fanplayr Offers in Magento Retailers and consumer-products companies alike are trying to...
Black Friday and Cyber Monday the Royalty of Shopping
March 29, 2012Still to come: Black Friday, Cyber Monday, Cyber Black Friday and that perennial favorite Free Shipping Day. There are...
Combining Social and Loyalty with Gamification
March 19, 2012Part II of “Gamification In Retail” reveals how gaming strategies drive social interaction, and ways retailers can determine the...
Social Game Marketing and Performance Advertising
February 10, 2012Analytics and Open Graph were big topics during the “Social Game Marketing and Performance Advertising on Facebook” panel at...
Featured Facebook Campaigns – 1-800-Flowers
January 2, 2012Engaging users was a big theme on our round up the featured Facebook campaigns this week. We spoke to...
Renault, Universal Pictures, @WalmartLabs Give Facebook Credits
December 15, 2011Ifeelgoods added three brands to its roster of marketers using digital incentives for customer engagement and actions: Renault, Universal...
Users Heist 1 Million Facebook Credits in Film Promo
December 13, 2011Universal Pictures’ Heist It Back scavenger hunt to promote feature film Tower Heist had 380,000 heists, awarding one million...
Meet the 2011 Mashable Awards Nominess for Business
November 23, 2011The category Most Innovative Use of Social Media for Marketing honors the most innovative social media marketing campaign in...
Retailers use social media to offer holiday deals
November 23, 2011It’s the power of social media recommendations that has retailers pushing promotions online to digital formats. By Hadley Malcolm....