Today, employee engagement involves empowering your team with meaningful work. It also comprises attracting and retaining top talent to achieve your business goals.
Research shows that higher engagement leads to better job performance. Employees committed to the organization’s growth give their employers competitive advantages－lower employee turnover and higher productivity. That’s why HR teams need the right tools to increase employee engagement.
Former General Electric CEO Jack Welch cites “employee engagement as the most crucial measure of a company’s health—more important than customer satisfaction or cash flow.”
About 70 percent of companies have three to six employee recognition and rewards programs in place. This lack of integration and focus weakens the purpose of rewarding employees.
It’s time for workforces to venture beyond the annual Christmas party. Digital gifting offers a new approach to promoting employee engagement. Companies are leveraging the power of digital employee engagement platforms, like Ifeelgoods, to help unite employees around a focused commitment.
The Purpose of Employee Recognition
Along with every new employee, logo change, and notable investor, employee recognition shape company culture.
Employee engagement is defined as “the level of commitment and involvement an employee has towards his or her organization and its values.” It is a fairly new term, sometimes a buzzword amongst professionals. However, researchers are finding a connection between engagement and performance outcomes, making it a credible theory.
Examine the infographic below to see how Maslow’s hierarchy of needs influences employee engagement.
Engagement levels not only produce better job satisfaction and task performance, but also more customer satisfaction. A study with over 500 salespeople in a Taiwanese IT company and more than 1,000 of their customers found that “higher engagement levels predict better service performance, leading to long-term customer relationships.”
Digital employee recognition is sparking fires and becoming an important spoke in businesses’ strategic wheel. HR teams can support for diverse types of gift cards and receive direct integrations with reward providers. It’s the ultimate competitive advantage: a thriving company with digitally engaged workers.
Praise from supervisors and coworkers is an effective motivator. Yet, employee-of-the-month programs and insincere birthday cards are just not making the grade anymore. In today’s economic climate, recognition needs to be timely and visible.
Key Takeaway: Employee recognition translates into greater employee and customer satisfaction.
Digital Gifts Add Value
Digital recognition can build and maintain positive change in your organization. Expose employees’ good deeds. Let the digital recognition spread through the company’s intranets, social media, and email. This improved communication grants projects, teammates, and ideas to get noticed easily.
According the AON Hewitt study, “2013 Trends in Global Employee Engagement,” 60% of employees globally are considered engaged, while 40% are passively or actively disengaged. See table below.
Web and mobile solutions can assist employers with rewarding workers. With digital rewards, recipients can receive their gifts online quickly. For example, companies can send rewards instantly without stockpiling merchandise.
Digital rewards service providers offer several popular online brands, value denominations, and local currencies. Brands can manage and optimize the distribution of rewards through real-time inventory management.
Democratize employee recognition systems by implementing digital systems. “Taking a digital approach allows for personalization, faster turnaround, and streamlined administration” for your team.
Key Takeaway: Save time and money by giving employees digital gifts.
Employee Rewards Programs
Don’t let the efforts of your employees go unnoticed. Effective rewards programs recognize employees’ contributions to the company. Plus, employees who are reassured that a system exists to encourage their productivity perform better. This way perks are considered valuable.
Rewards programs differ from company to company. Tailor your program based on your employees’ desires and needs. Dropbox offers laser tag and arcade games in their offices. It’s a way to reset their creative juices. While this concept may work for their workers, it won’t suffice for all companies.
TechnologyAdvice asked employees what types of engagement programs they would want at work. Here are the findings:
Overall, wellness programs led the pack. Weight gain and poor nutrition are real concerns for people. As a result, businesses are offering health programs to keep their employees in the office rather than out sick.
Charles Duhigg, author of The Power of Habit, believes exercise is a keystone habit that influences employees’ lives, especially work:
“Typically, people who exercise start eating better and becoming more productive at work. They smoke less and show more patience with colleagues and family. They use their credit cards less frequently and say they feel less stressed. Exercise is a keystone habit that triggers widespread change.”
In this instance, opportunity exists for digital gifts. Personalize rewards by offering digital gifts to healthy restaurants, local gyms, and spas. Tell your employees their efforts matter through customization. Encourage them with rewards that will improve their lives as a whole, not just the company’s profits.
Key Takeaway: Customize rewards programs based on the needs of your employees.
Linking Business Outcomes With Engagement
The bottom line: employee engagement is good for business. Don’t believe the misconception that employees only become engaged when businesses are successful. Research confirms that an “investment in employee knowledge and satisfaction can lead to improved business outcomes.”
Moreover, employee engagement affects business growth more than growth affects engagement. Organizational psychologists noted that “while the impact of performance on attitudes diminishes after one year, the impact of attitudes on performance lasts up to three years.”
With the help of digital rewards, companies with remote teams can continue to engage employees. Postage costs and lost in the mail issues are eliminated. Instead, everyone involved receives the convenience delivered by the digital format.
This is no longer a crafty trend. Evidence continues to support the notion that investing in employee engagement programs can lead to improved business outcomes.
Key Takeaway: Employee engagement equals business growth.
Engage Your Employees Today
Employee engagement is evolving. In a new era with high-risk demands, businesses are seeking innovative approaches to satisfy their employees and produce a tangible return on investment.
Try something different today. Integrate digital gifting into your employee engagement experiences. Delight your employees by delivering endless possibilities and instant rewards.