Ifeelgoods to Compete in Gap Shopper Marketing Challenge

Ifeelgoods to Compete in Gap Shopper Marketing Challenge

Of hundreds of applicants, Ifeelgoods was chosen as one of four finalists for a Shopper Marketing Challenge at the ad:tech NY competition.

Ifeelgoods, Inc., the leading digital rewards promotion platform, is one of four selected startups competing at the Startup Spotlight: Gap Shopper Marketing Challenge at ad:tech New York.

What: Startup Spotlight: GAP Shopper Marketing Challenge

Who: Michael Amar, CEO and Co-Founder, Ifeelgoods
Where: ad:tech New York, Javits Center, New York, NY

When: Wednesday, November 7th, 2012 – 3:30pm to 4:30 pm ET

With shopper marketing an increasingly important element of most marketing programs, Ifeelgoods helps digital marketers, including Walmart, Coca-Cola, Kimberly-Clark, and L’Oréal, make shopper marketing more effective and less expensive with digital rewards.

Ifeelgoods is one of four companies selected out of hundreds to participate in the Gap Shopper Marketing Challenge, part of the ad:tech Startup Spotlight Series. The Gap Shopper Marketing Challenge is a push to find the breakthrough product or service that helps convert browsers into buyers.

With the Ifeelgoods digital rewards marketing technology, a shopper marketing campaign can utilize digital rewardsto drive purchases, referrals, SMS and email opt-ins, social media engagement, contest entries and other customer actions – online, offline, or mobile. For example, marketers can make a holiday digital marketing campaign more compelling by offering digital rewards from Facebook, Amazon, iTunes or Skype as a call-to-action to increase sales or improve customer acquisition.

“Our digital rewards technology increases the effectiveness of the entire shopper marketing funnel,” said Michael Amar, CEO and Co-Founder, Ifeelgoods. “Starting with significantly improved ad clickthrough rates, continuing with higher conversion rates, and then, after purchase, enhanced by high social sharing rates — which in turn drives additional traffic and conversions – ROI is improved at every step.”

Advertisers, agencies and retailers seeking to use digital rewards to improve the performance of digital marketing promotions or social media marketing campaigns can attend the session and will have the opportunity to meet Michael Amar and other experts from Ifeelgoods at the ad:tech NY Innovation Alley.