Ifeelgoods’ Suchit Dash and @WalmartLabs’ Robert Yau present on the value of digital rewards promotions.
Redwood City, CA (PRWEB) October 11, 2012 — Ifeelgoods, Inc., the leading digital rewards promotion platform, will be presenting a seminar with client @WalmartLabs at the Shopper Marketing Expo as part of the SoLoMo (Social–Local–Mobile) learning track.
What: Digital Rewards: A New Strategy for Digital Marketers
Who: Suchit Dash, co-founder & VP Product, Ifeelgoods, and Robert Yau, Director of Product Management & Social Commerce, @WalmartLabs
Where: Shopper Marketing Expo, Chicago, IL
When: Wednesday, October 17, 2012 at 12:30pm
Ifeelgoods helps marketers make promotions more effective and less expensive with digital rewards. Last holiday season, @WalmartLabs partnered with Ifeelgoods to propel the launch of the Shopycat Facebook application and drive strong user acquisition.
With 76 shopping days left until Christmas, this session will present takeaways from the @WalmartLabs Shopycat customer acquisition case study, giving retailers and marketers actionable insights to improve digital marketing campaigns for the 2012 holiday season.
A digital rewards campaign can drive purchases, referrals, SMS and email marketing opt-ins, social media engagement, contest entries and other key customer actions. For example, marketers can make a holiday digital marketing campaign more compelling by offering digital rewards from Facebook, Amazon, iTunes or Skype as a call-to-action to increase sales or improve customer acquisition.
“With the growth of digital rewards as a marketing approach for the world’s leading retailers, our session with @WalmartLabs will provide actionable insight for making digital promotions more effective while reducing costs,” said Ifeelgoods co-founder and VP Product, Suchit Dash. “We’re excited to broaden our relationship with @WalmartLabs for the coming holiday season and into 2013.”
Retailers seeking to learn how digital rewards can improve the performance of digital marketing promotions can attend the seminar and will also have the opportunity to meet Suchit Dash and other experts from Ifeelgoods at the Shopper Marketing Expo, booth 826.