After launching a digital rewards promotion, the online-only retailer Shoebuy is generating significant results from the purchase incentive.
Less than a month after Shoebuy.com launched a promotion in which it rewards consumers who make a purchase with Facebook Credits—the social network giant’s virtual currency that social gamers can use to buy digital goods and services on more than 200 online games—the online-only retailer is already generating significant results.
The promotion gives consumers 50 Facebook Credits for each purchase, the cash equivalent of $5. Shoebuy, No. 77 in the Top 500 Guide, launched the marketing effort using technology from digital marketing firm Ifeelgoods.
The online-only retailer says that the number of consumers who clicked on its Facebook ads that mentioned the purchase incentive was double the number who clicked ads featuring other offers.
Moreover, nearly half of the consumers who clicked to redeem the virtual currency after making a purchase commented about the social commerce promotion on Facebook.