Fanplayr announced a deal with Ifeelgoods that adds new commerce marketing features to the X.commerce / Magento ecosystem.
Magento merchants can now offer online shoppers Facebook credits for coupons and other promotions thanks to Fanplayr’s integration with eBay’s X.commerce “commerce fabric.”
Fanplayr, a social consumer, game marketing coupon and offers platform, announced a deal with Ifeelgoods that adds new social features to the X.commerce ecosystem.
Fanplayr recently integrated its “smart & targeted” multi-variable social coupons and offers integration into eBay’s X.commerce platform, empowering Magento merchants to optimize their digital promotions with highly desirable, low-cost Facebook credits for greater returns on coupons and offers for the first time.
eBay said developer partners are continuing to build for the X.commerce ecosystem, capitalizing on the opportunity to build once and integrate across many customers. X.commerce unifies eBay, PayPal and Magento developer programs, though its current focus is on Magento.