E-commerce Sites Use Facebook Credits as Incentives

E-commerce Sites Use Facebook Credits as Incentives

Through virtual incentives technology Ifeelgoods, Shoebuy.com was the first e-commerce site to offer Facebook credits — 50 free virtual coins with every purchase.

Dumbfounded seems too strong a word, but I was at least in disbelief when I heard that Target retail stores were going to be selling Facebook Credits gift cards.

It’s the logical next step for Facebook Credits, which can be used in most applications on the social network, would be used in commerce marketing as retail incentives.

Through recently launched virtual incentives technology Ifeelgoods, Shoebuy.com was the first e-commerce site to offer Facebook credits as an incentive — 50 free virtual coins with every purchase. According to Chief Marketing Officer James Keller, initial results have been promising — ads mentioning the Credits incentive have had double CTR.

Read the full article about e-commerce marketing with digital incentives at Adotas >