Creating Digital Promotions That Work

Creating Digital Promotions That Work

The holiday season is almost here, and retailers will be putting out all the offers, discounts, coupons and deals they can to lure customers into stores.

The holiday season is almost here, and retailers will soon be putting out all the offers, discounts, coupons and deals they can offer so as to lure customers into their stores. When one store screams “Half Price,” another will shout out “Buy One Get One Free,” and as a result, shoppers will, no doubt, be finding it hard to choose from this cacophony of retailers.

Such traditional offers have become so common that customers have either become immune to them, or, worse, they choose to spend only when such offers come into the picture, which would ultimately hurt the brand in the long run.

So the question most retailers are asking is this: is there an alternative?

Enter Ifeelgoods. This digital marketing startup partners with retailers and marketers to put out promotions and offers that are digital, as opposed to traditional ideas like coupons, discounts, etc.

In an increasingly digital world, such offers make a lot of sense—customers would be treated to virtual goods and virtual currencies that they can use online or on their social media networks. For instance, customers can be rewarded with Facebook credits, Skype minutes, Xbox games, Itunes apps and much, much more–there are over 100 options in the Ifeelgoods digital rewards catalog.

Michael Amar, who calls himself “a lifelong entrepreneur with deep roots in ad technology,” is the co-founder and CEO of Ifeelgoods. According to Amar, the Ifeelgoods brand of digital promotions offers two main advantages for marketers wanting to connect with their customers: one, these promotions are significantly cheaper than traditional alternatives and two, in a world where social media has become part of everyday life, these digital campaigns are also much more effective than traditional ones.

Amar says that his company’s digital promotions platform enables brands and retailers to deepen their shopper marketing strategy by adding richness to the interaction they have with their customers and fans. By doing so, companies are able to ignite passion among customers, which deepens customer-brand relationships and drives them to action.