Management Team

Ifeelgoods’ seasoned management team has deep roots in advertising,
payments and retail.


Michael Amar – Chief Executive Officer & Co-Founder

Michael Amar has spent the last decade at the intersection of online media, retail and innovative technologies. Prior to founding Ifeelgoods, Michael founded and successfully sold DAOODA, a thriving ad network in the EU, and AGORAD, which was the number one independent French media company at the time he sold it in 2007.

As CEO of Ifeelgoods, Michael is leveraging his leadership, experience and insights in e-commerce and online advertising to disrupt the promotion, advertising and loyalty industries.

Michael is a graduate of Institut Superieur de Gestion business school. Michael lives with his family in Palo Alto, California.


Dimitri Ducourtieux – Vice President Europe & Co-Founder

Dimitri Ducourtieux is a serial entrepreneur with over 15 years of experience in the e-commerce and advertising fields. He was the co-founder of DAOODA, a successful ad network in the EU, and AGORAD, the leading independent media agency in France, both of which he sold in 2007. Dimitri has also led major technical projects for renowned European retailers including 3Suisses, Intermarché, Yves Rocher and Otto Group.

He specializes in online advertising, media and product management. Dimitri is a graduate of Institut Superieur de Gestion business school and currently resides in Paris, France.


Dali Kilani – Vice President of Engineering

Dali Kilani is responsible for the engineering and product teams at Ifeelgoods, and is in charge of scaling the platform to accommodate rapid growth as the world’s largest retailers and brands adopt the Ifeelgoods technology to power their digital promotions.

A technical advisor to Ifeelgoods from its genesis, Dali was formerly at Zynga, where he held various positions including Director of Engineering – Shared Technology Group in charge of HTML5-based products and Head of Engineering for Farmville. During his watch, Farmville grew to over 34 million Daily Active Users, becoming the largest social game ever and delivering record-breaking revenues for four consecutive quarters. His Farmville operational responsibility included the largest single-application cloud deployment on Amazon EC2 at the time, totalling nearly ten thousand servers.

Before Zynga, Dali held various technology and product leadership positions at companies including Nvidia and eBay. He also founded HappData (Big Data) in 2009.

Dali is an active member of the Silicon Valley entrepreneurial community as an angel investor and advisor. He received his Masters degree in Electrical Engineering from Stanford University after graduating from École Polytechnique (France) with a Diplôme d’Ingénieur.