Management Team

Ifeelgoods’ seasoned management team has deep roots in advertising,
payments and retail.


Michael Amar – Chief Executive Officer & Co-Founder

Michael Amar has spent the last decade at the intersection of online media, retail and innovative technologies. Prior to founding Ifeelgoods, Michael founded and successfully sold DAOODA, a thriving ad network in the EU, and AGORAD, which was the number one independent French media company at the time he sold it in 2007.

As CEO of Ifeelgoods, Michael is leveraging his leadership, experience and insights in e-commerce and online advertising to disrupt the promotion, advertising and loyalty industries.

Michael is a graduate of Institut Superieur de Gestion business school. Michael lives with his family in Palo Alto, California.


Dimitri Ducourtieux – Vice President Europe & Co-Founder

Dimitri Ducourtieux is a serial entrepreneur with over 15 years of experience in the e-commerce and advertising fields. He was the co-founder of DAOODA, a successful ad network in the EU, and AGORAD, the leading independent media agency in France, both of which he sold in 2007. Dimitri has also led major technical projects for renowned European retailers including 3Suisses, Intermarché, Yves Rocher and Otto Group.

He specializes in online advertising, media and product management. Dimitri is a graduate of Institut Superieur de Gestion business school and currently resides in Paris, France.


Dali Kilani – Vice President of Engineering

Dali Kilani is responsible for the engineering and product teams at Ifeelgoods, and is in charge of scaling the platform to accommodate rapid growth as the world’s largest retailers and brands adopt the Ifeelgoods technology to power their digital promotions.

A technical advisor to Ifeelgoods from its genesis, Dali was formerly at Zynga, where he held various positions including Director of Engineering – Shared Technology Group in charge of HTML5-based products and Head of Engineering for Farmville. During his watch, Farmville grew to over 34 million Daily Active Users, becoming the largest social game ever and delivering record-breaking revenues for four consecutive quarters. His Farmville operational responsibility included the largest single-application cloud deployment on Amazon EC2 at the time, totalling nearly ten thousand servers.

Before Zynga, Dali held various technology and product leadership positions at companies including Nvidia and eBay. He also founded HappData (Big Data) in 2009.

Dali is an active member of the Silicon Valley entrepreneurial community as an angel investor and advisor. He received his Masters degree in Electrical Engineering from Stanford University after graduating from École Polytechnique (France) with a Diplôme d’Ingénieur.

Mike Samachisa

Mike Samachisa – Vice President of Business Development

Mike Samachisa joined Ifeelgoods as VP of Business Development. In this role, Mike is responsible for extending Ifeelgoods’ network of rewards world-wide as well as deepening relationships with existing rewards partners.

Over the last twelve years, Mike Samachisa has become one of the industry’s experts in helping to pioneer the innovative trend towards digital rewards. He has assisted in the shift from physical to digital of various industries including payments and content, launching new products and services for leading companies, Blackhawk Network, Sony, Konami and Disney.

Most recently, as Senior Director of Global Content at Blackhawk Network, he was responsible for launching the Digital Content category throughout a global network of over 150,000 retail doors and across a variety digital platforms including online, mobile and wallets. In this capacity, he was responsible for developing solutions for monetizing content and managing dozens of strategic partnerships with global content providers including Google Play, Facebook, Spotify, Netflix, Hulu, Microsoft Xbox, Playstation, Disney, Groupon and Nintendo.


Vidhu Sharma – Vice President of Account Management

Vidhu Sharma joins Ifeelgoods as VP of Account Management to lead the account management team and provide the best in class services for clients.

With a proven track record of fueling account growth in the performance-based advertising industry, Vidhu comes over to Ifeelgoods from Fyber Inc., where she helped foster gaming account expansion for US mobile app distribution. Her prior experience also includes a role as the first advertiser account manager for TrialPay, where she worked with notable brands like Disney and Discover Card along with helping to scale the advertising account management team and infrastructure, generating increased revenues from $1,000,000 to over $70,000,000.