At LeWeb Paris this week, Ifeelgoods CEO Michael Amar was interviewed on stage regarding emerging disruptive models for digital promotions.

Looking to drive better brand engagement with your next sweepstakes or social media contest? Make everyone a winner. It’s simple, effective, and will drive stronger engagement metrics across the board. Here’s how.

While traditional loyalty marketing techniques can still be incredibly effective, marketers today should be on the lookout for three dominant trends we've noticed that promise to transform how we view and execute on customer loyalty initiatives.

In a not-to-be-missed showdown, this November at ad:tech NYC, digital rewards marketing is going head to head with proximity and influencer marketing.

Despite so many recent advances in advertising technology -- what with the advent of ad networks, real time bidding, yield management and other technologies -- very little has changed in the past twenty five years when it comes to the actual offer that the ad promotes.